Today Atlantic Records and All Money In recording artist Nipsey Hussle celebrates the release of his long awaited studio debut album, “VICTORY LAP.”
“VICTORY LAP” includes an array of electrifying new tracks, including “Last Time That I Checc’d (Feat. YG),” “Rap N*****s,”and “Dedication (Feat. Kendrick Lamar)” available now at all DSPs and streaming services. His first two singles off the album are joined by provocative companion visuals; “Rap N*****s” has earned over 7 million individual views at YouTube, while “Last Time That I Checc’d (Feat. YG)” has now logged over 4.5 individual plays.
In addition, “VICTORY LAP” sees Hussle teaming up with a stunning assortment of featured guests, including Kendrick Lamar, Puff Daddy, The-Dream, Ceelo Green, and more (track listing attached).
Hussle has spent much of this past week taking a pre-release “VICTORY LAP” with a series of high profile hometown events, highlighted by the sold out “All Star Weekend – Los Angeles” concert, last night at the world famous Hollywood Palladium. Fans lucky enough to attend “All Star Weekend – Los Angeles” were among the first to hear tracks from “VICTORY LAP” performed live.
In addition, Hussle will celebrate the release with a private album release party at an undisclosed location this evening. Saturday February 17th he will participate in fellow Los Angeles native, YG’s first annual “The Boogie” basketball tournament as a celebrity coach. Later in the evening he will continue celebrating the release with his fans at the famous World On Wheels roller skating rink located in Los Angeles, CA.<
Perhaps more significantly, Hussle cut the ribbon and celebrated the grand opening of his new STEM (Science, Technology, Engineering, Math) initiative with the official opening of the “Too Big To Fail” center in the South Los Angeles area yesterday February 15th. Created in partnership with Vector90 and Dave Gross, STEM encourages design thinking and innovation in local youth, centered around impact hubs where neighborhood youth can feed off of each other’s talent, creativity, and support. Additional STEM academies are schedule to open throughout the year. For more information, please seewww.toobigtofail.org.
Additional releases have preceded “VICTORY LAP,” including the non-LP track, “Been Down (Feat. Swizz Beatz),” available now at all DSPs and streaming services. What’s more, “10 Rings,” an exclusive mini-documentary detailing Hussle’s extraordinary 10 year journey from independent rapper to major label superstar, premiered last month and can be viewed now exclusive at Tidal.