The real question is … who wasn’t there? Jay Z was joined by Beyoncé, Rihanna, Kanye West, Kim Kardashian West, Nicki Minaj, B.o.B., Kelly Rowland, Big Sean, Calvin Harris, Kylie Minogue, HAIM, Fabolous, J Cole, Jaden and Willow Smith, Nas, Natasha Bedingfield, Nick Jonas, Miguel, Adrienne Bailon, Keke Palmer, Childish Gambino, Chris Daughtry, Arlissa, Casey Veggies, Debra Lee, Demi Lovato, Dev Hynes, Diane Warren, DJ Cassidy, DJ Drama, DJ Mustard, DJ Reflex, Elijah Blake, Elijah Kelley, Gayle King, Grimes, Hit-Boy, James Shaffer, Janelle Monae, Jeannie Mai, Jhene Aiko, Justine Skye, Kaskade, Kevin Garrett, Lauren London, LeCrae, Loni Love, Luke James, Makonnen, Mali Music, Mayaeni, Mayer Hawthorne, Meek Mill, Melanie Fiona, Michael Bolton, Naughty Boy, Nico + Vinz, Nipsey Hussle, Paris Hilton, Priyanka Chopra, Robert Kraft, Sam Dew, Santigold, Sasha and Theo Speilberg of Wardell, Sevyn Streeter, Stephen Hill, SZA, Tamera Mowry, Terrence J, V Bozeman, YG and Zane Lowe, among others.
Three Six Zero hosted the exclusive pre-Grammy brunch at a private residence in the Hollywood Hills. Guests were treated to a Comador cigar bar, and enjoyed catering by sbe events and specialty cocktails by D’USSE. Charity organization, My Intent, had an activation table at the party. The initiative invited attendees to create their own MyIntent Word bracelet, imprinting the word of their choice onto a bracelet, to remind us all there is a purpose inside each of us.
The event also marked the first time Armand de Brignac (“Ace of Spades”) Champagne was featured and served to guests with Shawn “JAY Z” Carter as the owner – early this year, he announced his purchase of the luxury spirits brand, whose gold bottle he helped make iconic in his video “Show Me What You Got.” A special bar was stationed on the main balcony, which served the Champagne exclusively to guests throughout the day.
This year’s event was sponsored by PUMA, Brooklyn Direct, CITI & Keihl’s. Ambiance, nourishment and beverages were provided by sbe Events, D’USSE, Armand de Brignac, Bacardi, Budweiser, Sparkling Ice, Aquahydrate, Comador Cigars and BLS Limos.