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Month: December 2013

Lamborghini Unveils the Huracan

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MILAN—Automobili Lamborghini SpA Friday took the wraps off the Huracan LP 610-4, the Italian auto maker’s carbon-fiber and aluminum successor to the Gallardo that will compete in the small and increasingly crowded market for luxury sports cars.

A unit of Volkswagen AG VOW3.XE +1.10%‘s Audi NSU.XE -0.75% brand in Germany, Lamborghini faces growing competition from its European peers eager to profit from the growing demand for these high-performance cars priced at €100,000 ($138,000) or more, and for which the biggest markets include the U.S. and China.

“Extreme (cars are) growing in volume and price,” said PwC Autofacts analyst Michael Gartside. “People want more exclusivity. Something others don’t have.”

A rear shot of the Lamborghini Huracan LP 610-4.Lamborghini

The Lamborghini Huracan LP 610-4 Lamborghini

The interior of the Lamborghini Huracan LP 610-4Lamborghini

The exclusivity of cars such as the Huracan promises to be enhanced as regulators in major markets demand lower carbon-dioxide emissions; as an increasing number of models in the mass market come equipped with smaller engines or battery-powered systems, a car such as the Huracan, with a 5.2 liter V-10 engine capable of top speeds of over 200 miles an hour, will become ever more exotic by comparison.

The Huracan, the Spanish word for hurricane and named for a famous bull from Spanish bullfighting history, succeeds the Gallardo, Lamborghini’s most successful car that went out of production in November after 10 years.

When it arrives on the market next year, the Huracan will help Lamborghini in its efforts to fend off competition not only from traditional rival Ferrari, owned by Italy’s Fiat SpA, but also McLaren Automotive of the U.K., which this year launched its third model. It also competes with Aston Martin Lagonda Ltd., which is looking to expand its range after getting a cash infusion from a new shareholder.

Luxury sports car makers also need to contend with advances in technology that have the potential to reshape the market.The slick electric cars of Tesla Motors IncTSLA +5.48% , for example, have become an attractive alternative to gas-guzzling super cars.

Germany’s BMW AG could also slice into the market with its plug-in, carbon-fiber bodied i8 hybrid, which will be priced above $100,000.

The Huracan, for its part, has a carbon-fibre and aluminum chassis, and a new gasoline injection system that provides more power and torque with less fuel consumption.

The market which Lamborghini inhabits is small, with a combined total of some 15,000 super cars sold in 2012 in China, Europe and the U.S., according to auto industry research and analysis firm JATO Dynamics. Lamborghini sold 2,083 vehicles that year, with turnover reaching €469 million. Lamborghini cars sell between €150,000 and €300,000 on average. It has yet to disclose the price of the Huracan.

Despite its size, even this market has its limits to growth, according to Gareth Hession at JATO Dynamics. Luxury auto makers limit the number of cars they produce to preserve a sense of exclusivity, while the market can only accommodate so many brands, Mr. Hession said.

Lamborghini and other luxury car manufacturers are looking to expand into the lucrative realm of sport-utility vehicles, a segment that has been growing fast. Volkswagen recently approved the budget for its Bentley Motors unit to produce a SUV. Lamborghini has said it aims to introduce an SUV by 2017.

By GILLES CASTONGUAY

Bangalore poised to be first anti-piracy / adulteration city in the world

Bangalore poised to be first anti-piracy / adulteration city in the world

satish banglore

Fiercely fearless, fighting terrorism that feeds on piracy and adulteration of consumable goods, M M Satish is distinguished by his daredevil approach to eradicate FAKE from the face of this planet, his latest mission, to turn Bangalore into the first piracy/ adulteration free city in the world. Founder of Global IPR Foundation, a four year old singular NGO of its kind across the world to combat piracy and adulteration of consumer products in the international market, M M Satish announces the Bangalore chapter that begins soon after the New Year celebrations begins to simmer in January 2014.

Bangalore, having been identified the first city world wide in the realm of IT and the first in the country with lavish green parks is all set to take up the challenge along with its new mentor M M Satish. With the Karnataka State’s Chief Minister, Siddaramaiah, convinced about Satish’s vision and giving his consent and extending full co-operation, a committee is to be formed in January, roping in all ministries that are concerned with the human cause. Also on the panel will be a member of Global IPR Foundation to ensure the successful realization of the mission. With this latest feat and another feather in his cap, MM Satish opens the Bangalore chapter, running a full fledged office from there, a wing of Global IPR Foundation initially founded in Mumbai four years ago.

The foundation is proud to have Ms Bhavya Gauda, Miss Earth 2010, as the appointed Brand Ambassador for Global IPR Foundation. Miss Bhavya Gauda happens to be an educationalist, running schools and colleges in Bangalore city, other than having won many other pageants in India as well as Europe. Satish feels having her on board makes many of the NGO’s efforts a success as the public, especially the youth, can relate to her.

The mission aims to bring about awareness amongst the general public by educating them about the risks of piracy and adulterated consumable products like milk products, medicines, soft drinks, alcohol to even drinking water etc that can be life threatening. The messages are conveyed without preaching but educating the masses through various available means as planning events that involve public participation, rallies, music and cultural events, fashion shows, using publicity and media to communicate to the masses at large and leaving the choice to them…. “To have PURE and live healthy and long…. Or die young enjoying FAKE under ignorance!!” M M Satish, through his campaigns, brings to the notice of the ignorant public how piracy and adulteration of goods has been funding terrorism in the country and appeals to the youth, the future of the nation, to be more aware and involved in this mission to wipe out all that spells fake from the market, ensuring safe and healthy human lives. In a country that voices slogans, “Jai Jawaan…Jai Kisaan”, appalling facts are revealed by Satish how the army is supplied outdated consumable items that have long expired. If this does not shake the nation, then what does? Shock is not enough here!

Keeping this in mind, Satish has advised the Karnataka government to implement laws that are stringent as ruling piracy and adulteration of goods to be a non- bailable offense. And, to ensure no infiltration still happens in imports of goods, making a law that finds anyone stocking or selling outdated products in the market as a crime parallel to that of murder with a lifetime sentence or death penalty.

With a career spanning over two decades, and fighting against piracy with passion and determination for more than 14 years, M M Satish has been bestowed upon with many prestigious awards, Rashtriya Rajiv Gandhi Achievement Award 2010-2011 being the latest feather in his cap that created overnight sensation to his own persona as well as brought his organization to limelight. The organization was honored and applauded by the Mayor of West Coast, Australia, Tom Tate, on its third anniversary at Mumbai’s ‘The F Bar’.

Beginning as a Protocol Officer for the Asian Games in 1982, to the present day, M. M. Satish has built his impressive resume through a series of concrete results, each of which have had profound impact cutting across various industries as Food Industry, Advertising and Public Relations, Aviation, Media and Entertainment, Event Management and more.

M M Satish’s competence came as a revelation to the general public when he led the famous anti-piracy movement as the first Director Operations of the Indian Music Industry. His raids on pirated music, resulting in a catch worth Rs. 7 Crores, became the largest seizure ever in this segment.  The potential to do different things and the ability to deliver was recognized by none other than the United States. He was invited to Washington D.C. on an exchange program, where experts in the I.P.R. approached M. M. Satish for an official appointment to help enhance antipiracy operations in America.

In continuation with his anti-piracy tirade, Mr. M. M. Satish launched another path breaking concept for the Indian Music Industry, the Mobile Music Station “MMS”, which was the first ever successful attempt to deliver non-pirated music to the masses, at their doorstep. At the same time, he was the promoter of the most exciting marketing concept “Fortune Stampz,” which was the first ever professionally branded promotional gift scheme in the world. It has been insured against any tampering which has come to stay for a long run.

In the year 2004, he took over as the President of T-series (Super Cassettes Industries Ltd.). He launched the license division of T-series Public Performance License (TPPL), which was a phenomenal success. The campaign not only focused on music per se but also mobile ring tones, which was very popular at that time.

Satish was responsible for the biggest raids in history of the music industry. For his achievements, he won several awards in India and overseas. First, he received the Anti-piracy Crusader of India during the Sahara Sangeet Awards (2005) in the US and later, the Anti-piracy Campaigner Award (2006) from the Minister of Textiles Shri Shankar Singh Waghela at Royal Ahar, Ficci award function in New Delhi. The following year, he was recognized by the Lions Club of India Gold Awards for his excellence in anti-piracy (2007). He was also appointed as the Member Task Force for the Ministry of Food Processing Industries Govt. of India in New Delhi.

As of the moment, his greatest venture is the “Global IPR Foundation” which is dedicated to eradicate piracy and adulteration, targeting Bangalore as the proud ‘piracy/ adulteration free’ city in the world. It is the first NGO of its kind in the world to fight piracy across section of goods in the market. The NGO believes that fake products can put your life at stake. The organization created the I Hate Fake”movement to reach out to the future leaders of today, the Youth, to make some noise, create a change, and stop supporting this illegal market of pirated products. The team believes that fake products other than being life threatening, destabilize the world economy and finance terrorism attacks, and the youth should take action by joining the I Hate Fake Movement and its activities.

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